1. Prohibited content

  2. Restricted content

  3. Ad Review Process

Prohibited Content

  1. Unacceptable Business Practices Ads must not promote illegal products, services, schemes, or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information. Ads must conform to all existing laws as well as the oath of Advertising practice. Ads must not use visual illustrations or words or sounds that offend public decency or obscene or offensive.

  2. Misleading Claims/Misinformation Ads must not contain deceptive, false, or misleading claims like those relating to the effectiveness or characteristics of a product or service, including misleading health, employment or weight-loss claims that set unrealistic expectations for users. Ads containing testimonials and endorsements must be genuine and the models used must be suitable for the products, services and ideas they endorse in the ads.

  3. Illegal Products or Unsafe Substances Ads must not promote the sale or use of illicit or recreational drugs, or other unsafe substances, products, or supplements, as determined by Atmosphere in its sole discretion.

  4. Non-Functional Landing Page Ads must not direct people to non-functional landing pages. This includes landing page content that interferes with a person’s ability to navigate away from the page.

  5. Weapons, Ammunition, or Explosives Ads must not promote the sale or use of weapons, ammunition, or explosives. This includes ads for weapon modification accessories.

  6. Spyware or Malware Ads must not contain spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.

  7. Prohibited Financial Products and Services Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.

  8. Discriminatory Practices Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition. No gender should be depicted as subservient or inferior to the other or as an object to satisfy the sexual pleasure of the other.

  9. Personal Attributes Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnicity, religion, beliefs, age, sexual orientation or practices, gender identity, disability, physical or mental health (including medical condition), vulnerable financial status, voting status, membership in a trade union, criminal record, or name.

  10. Adult Content Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative. Ads that assert or imply the ability to meet someone, connect with them or view content created by them must not be positioned in a sexual way or with an intent to sexualize the person featured in the ad.

  11. Third-Party Infringement Ads must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights. To report content that you feel may infringe upon or violate your rights.

  12. Personal Health Ad content must not imply or attempt to generate negative self-perception to promote diet, weight loss, or other health related products.

  13. Sales of Body Parts Ads must not promote the sale of human body parts or fluids.

  14. Inflammatory Content Ads must not contain claims that a person or group of people are a threat to the physical safety, health, or survival of others based on race, ethnicity, national origin, religious affiliation, sexual orientation, caste, sex, gender, gender identity, serious disease, disability, or immigration status. Ads must not promote violent or dehumanizing speech, statements of inferiority, or contempt or disgust based on protected characteristics

  15. Superstition Ads shall not promote or exploit superstition or negative myths even if such superstitions or myths reflect any aspect of culture, philosophy or world view.

  16. Minors Ads directed at minors or featuring minors must not undermine social behavior, lifestyle and attitude. Content unsuitable for minors should be clearly identified as such.


  1. Online Gambling and Gaming/ Social Casino Game Ads that promote online gambling, and gaming where anything of monetary value (including cash or digital/virtual currencies, e.g., bitcoin) is required to play and anything of monetary value forms part of the prize, will only be shown to people 18 years or older.

  2. Dating Apps/Alcohol/Tobacco These kinds of ad contents will only be shown to people 18 years or older

  3. Cosmetic Procedures and Wellness Ads under this category will only be shown to people 18years or older.

  4. Financial and Insurance Products and Services Ads promoting credit card applications, or financial services with accredited institutions must clearly provide sufficient disclosure regarding associated fees, transaction fees, interest rates and the physical address of the entity offering the product within the ad's landing page. Ads promoting credit cards, loans or insurance services must not directly request the input of a person’s financial information, including credit card information.

  5. Ads About Social Issues, Elections or Politics Advertisers can run ads about social issues, elections, or politics, provided the advertiser complies with all applicable laws and the authorization process required by Atmosphere.

The Ad Review Process

Our ad review system is done to check ads against our Advertising Policies. This happens manually before ads begin running, and is typically completed within 8-12 hours, although it may take longer in some cases. Additionally, ads may be reviewed again, including after they are live.

What is reviewed Our ad review system reviews ads for violations of our Advertising Policies and ensures it conforms to all existing and relevant laws and regulations. This review process may include the specific components of an ad, such as images, and text as well as an ad’s associated landing page or other destinations, among other information.

Outcome of review If a violation is found at any point in the review process, the ad will be rejected. Lower quality ads which do not necessarily violate our policies may experience impacted performance. If you believe the ad was incorrectly rejected, you can request a review of the decision.

Re-review of ads Ads always remain subject to review and re-review and may be rejected for violation of our policies at any time. It is your responsibility to understand and comply with our Advertising Policies.